1911 Established Launches Pink Lady Cider to Benefit Rescue Mission’s Whitney House

LAFAYETTE, N.Y. and SYRACUSE, N.Y. 1911 Established, the award-winning cider and spirits company based in Central New York, proudly announces the launch of Pink Lady Hard Cider. Pink Lady Hard Cider takes the crisp & tart Pink Lady Apple and delivers an effervescent finish to your palate that will have your sights set on those summer nights.

‘Pink Lady’ is the newest release in the Sapling Series – a line of 1911 Established products focused on giving back to our local communities. A sapling only reaches its truest potential and bears fruit when it is respected and nurtured. A portion of the proceeds from the sales of Pink Lady Hard Cider will go to the Rescue Mission’s Whitney House, a three-bedroom, single family home serving women who have experienced or are at risk of homelessness.

“We are excited to partner alongside 1911 Established for this new cider release to benefit the Rescue Mission,” said Rescue Mission CEO Dan Sieburg. “It continues to impress us how involved 1911 Established and Beak & Skiff are with the Rescue Mission, our clients, and staff. They are putting love into action!”

The women residing at Whitney House receive guidance, care management from Rescue Mission staff, and receive support from their peers. They are provided referrals to community services including: job training and employment opportunities, life skills, spiritual counseling, and legal counsel. Together, the women at Whitney House set achievable life goals and can rebuild their lives in a safe and stable environment.

“We are so proud of this collaborative partnership, which will enable us to support the Rescue Mission beyond my board membership” says Eddie Brennan, President and co-owner, 1911 Established. “Choosing them as our partner allows us to directly impact people within the communities we serve. Pink Lady is truly one of my favorite hard ciders we have created to date, from one of my all-time favorite apples!”

‘Pink Lady’ is preceded in the Sapling Series by 1911 Pride Hard Cider, which supports the LGBTQ community, and 1911 Freedom Hard Cider, which supports Stop Soldier Suicide, an organization dedicated to saving the lives of at-risk veterans and service members.

Pink Lady Hard Cider is available now in 16oz/4pks in retail outlets, and online at 1911established.com.